🎬 CASTING CALL
NOW CASTING: HBCU STUDENT TYPES, DRUM MAJORS & WAVE HAIRSTYLES
📍 ATLANTA, GA
📆 JULY 21st, 2026 (TUESDAY)
Casting TaylorMade is now casting Black Males & Females (18–24) to portray stylish college students for an upcoming commercial / social media spot celebrating Black excellence, confidence, culture, and campus life.
We're looking for talent with an authentic Modern HBCU campus vibe, inspired by the confident, stylish energy of New Era Hillman. Think clean, fashionable, expressive, confident, and full of personality.
🎺 HBCU Students, Alumni, Drum Majors & 360 Wave Talent Needed... We Want You!
If you're a current or former Drum Major, we especially want to hear from you!
🎓 HBCU students and alumni are especially encouraged to apply! If you're not affiliated with an HBCU, we still absolutely want you to submit. We're looking for anyone who can authentically bring this confident, stylish collegiate energy to life.
⭐ FEATURED PRINCIPAL ROLES (360 WAVES REQUIRED)
Rate:$125 / 6 Hours
💵 Paid in CASH at wrap.
🚨 Please Note: These featured principal roles require an established 360 wave hairstyle. We are not seeking applicants who are willing to get waves. Your hair should already have a well-defined 360 wave pattern similar to the reference photos below.
Contestants #2, #3 & #4
Seeking:
Black Males (18–24) with 360 Waves.
Current or former Drum Majors are highly encouraged to submit for these featured roles.
See 360 Wave Hairstyle Examples:
https://share.google/QqyMgdJ8KC9IY2RdX
https://share.google/jTvMA7mQHsPKw88WJ
https://share.google/0a7fQmboQqQb9hTMM
🎬 FEATURED BACKGROUND –
🎓 THE OVERALL LOOK
Think: ✨ Modern HBCU campus life ✨ Inspired by the confident, stylish energy of New Era Hillman ✨ Clean ✨ Confident ✨ Fashionable ✨ Campus Cool
The director's creative inspiration can be viewed here: https://www.tiktok.com/@90svibemari/video/7479105280899386655
"Group Wave"
Rate:$50 / 6 Hours
💵 Paid in CASH at wrap.
Seeking:
🎒 Featured Backpack Kid Black Male • Ages 18–24
🎓 Featured Student #1 Black Male • Ages 18–24
👨🏾🎓 Black Male Students • Ages 18–24
👩🏾🎓 Black Female Students • Ages 18–24
Seeking all complexions with well-groomed hairstyles, including:
✔️ Braids
✔️ Locs
✔️ Afros
✔️ Twists
✔️ Short cuts
✔️ Natural styles
✔️ Waves
"Group Check"
Rate:$50 / 6 Hours
💵 Paid in CASH at wrap.
Seeking:
👨🏾🎓 Black Male Students • Ages 18–24
👩🏾🎓 Black Female Students • Ages 18–24 • Well-groomed with an authentic collegiate look.
📌 SPECIAL NOTES
360 Waves are required for the featured Principal Contestant roles.
Background student roles are open to all well-groomed hairstyles.
We're seeking talent with authentic HBCU-inspired energy, confidence, and style.
Current students, alumni, and supporters of HBCUs are highly encouraged to apply. If you're not affiliated with an HBCU, we still absolutely want you to submit! We're looking for anyone who can authentically capture this vibrant collegiate vibe.
🚨 SUBMISSION PHOTOS EXTREMELY IMPORTANT 🚨
Please submit ONLY current, unfiltered photos that accurately show what your hair looks like RIGHT NOW.
Your current hairstyle is one of the most important factors in casting this project. This is a social media spot for a hair care brand, so we need to clearly see your current hairstyle and hair texture.
Please Include:
✅ One current, chest-up photo that clearly shows your current hairstyle.
A professional headshot is not required. A clear, unfiltered selfie is perfectly fine! Please make sure the photo is framed from approximately the chest up and that your hair is fully visible.
✅ One full-length photo.
This photo does not have to be current, but if you have a recent one, that's preferred.
Submitting recent, accurate photos gives you the best opportunity to be considered for both the Featured Principal and Background roles.
CLICK IMAGE TO UPLOAD PHOTO(S)
AFTER HITTING SUBMIT ON THE FORM ABOVE
—> PLEASE CLICK ON THE SELFIE BELOW TO UPLOAD YOUR PHOTOS
📸